Privacy & Cookies


Last updated: 11 July 2018

This Privacy Policy sets forth our policy in relation to personal and other information collected from customers of the website (the “Website”). This Website is owned and operated by Viauty Limited, registered in the UK, having its business address at 360 Fulham Road, Chelsea, London, SW10 9UU (“Viauty”). All personal information will be held and used in accordance with the GDPR and any legislation that replaces it in whole or in part.

This Privacy Policy is the integral part of the Terms and Conditions and governs collection, processing and use of your personal information.

All capitalised terms used in the Terms shall apply to this Privacy Policy with the same meanings as in the Terms.

By browsing, accessing and using our Website and services, you agree to proceed on the basis of this Privacy Policy and you agree with the conditions of processing the personal information contained in this document.


Providing personal information is an act of trust and it is taken seriously. Unless given consent to do otherwise and/or otherwise permissible by and/or required by law, Viauty will only collect and use personal information as set out below.

Throughout this Privacy Policy, we refer to your “personal information” which is any information relating to you that can identify you, directly or indirectly, in particular by reference to an identifier such as a name, email address, an identification number, location data, or an online identifier.

We use the term “Designated Countries” to refer to countries in the European Union (EU), European Economic Area (EEA), and Switzerland.


Viauty does not collect personal information beyond the limited data we need for you to perform our services to the customers.

Viauty collects personal information provided directly by the customer when the customer registers an account, and uses our services. We may receive the following personal information:

  • information provided by the customer during account registration, including, without limitation, personal details, user name, address, phone number and email address;
  • customer’s gender;
  • financial information provided by the customer during transactions, including, without limitation, bank account numbers;
  • location data;
  • any other personal information which you directly provide to Viauty; and
  • any other personal information requested or required by the Website.

We will only collect and process personal data about you where we have lawful bases. Lawful bases include consent (where you have given consent), contract and “legitimate interests”.

Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time and where we rely on legitimate interests, you have the right to object.


When you visit or leave our Website, we receive the URL of both the site you came from and the one you go to next. We also get information about your IP address, proxy server, operating system, web browser and add-ons, device identifier and features, and/or ISP or your mobile carrier. If you use our services from a mobile device, that device will send us data about your location based on your phone settings.


Personal information will be collected, held, used and disclosed for the following primary purposes jointly and/or severally:

  • for the purposes for which it was collected (as set out in this Privacy Policy);
  • to provide you with services requested, complete your transactions, and address your inquiries;
  • to identify you and personalise your experience with us;
  • to process registration and log in to the Website;
  • to facilitate our communication and contact you about our services or other matters;
  • to provide you with newsletters via mail and e-newsletters;
  • to share personal information with our suppliers and other trusted third parties in the manner described below;
  • to the extent permissible or necessary by law, for any other purpose as may be deemed reasonably necessary by Viauty in the circumstances;
  • to perform other activities as described in the Privacy Policy.

The customer understands that the personal information is available and accessible by our employees who we believe reasonably need to come into contact with that information to provide services to you or in order to do their jobs.


Viauty uses “cookies”. A cookie is a small text file that is placed on your device by websites that you visit. Typically, cookies are stored on your computer’s hard drive. We use cookies to enable Website systems to recognise your device, to provide certain features, to analyse traffic and user experience, and to improve the quality of our services.

You can control cookies through your browser settings and other tools. You may change your web browser’s settings to stop accepting cookies, to enable your browser notify when you receive new cookies, or to prompt you before accepting a cookie from a website you visit. However, because cookies allow you to take advantage of some of our essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you may not be able to use our Website or services entirely.


The protection of the personal information and your privacy is important to us. We do not disclose the personal information to any third parties except for:

  • * our service providers engaged by us to perform some functions on our behalf;
  • * legal and regulatory authorities;
  • * our employees.

We may share your personal data with companies we have hired to provide services on our behalf, including those who act as data processors on our behalf, acting strictly under contract in accordance with Article 28 GDPR. Those data processors are bound by strict confidentiality and data security provisions, and they can only use your data in the ways specified by us.

We can only speak for ourselves; this Privacy Policy does not apply to the practices of service providers and other third parties that we do not own or control, or individuals that we do not employ or manage.


You may access your personal information held by us to correct, update and remove inaccurate or incorrect data. You have the following rights:

  • delete some or all personal information that we held about you;
  • change or correct your personal information that we held about you;
  • object to, or limit or restrict, use of your personal information;
  • right to access and/or take your personal information: you can ask us for a copy of your personal information and can ask for a copy of personal information you provided in machine readable form.

If you want your personal information to be corrected, updated or removed, please contact our customer support or send us your email at Please provide us with enough information to identify and verify you in your written request, and allow 30 days for this request to be processed. We may collect the fee as provided by law.


We use certain technologies to ensure the confidentiality of your personal information and to secure your sensitive data. Viauty uses several security measures, including Socket Layer protocol (SSL), which is industry-leading technologies to ensure that your information is fully encrypted.

However, no method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.


You are responsible for maintaining the accuracy and completeness of your personal information. You shall inform us in relation to any changes to your personal information.


We retain your personal information while your account is in existence or for as long as it is necessary or your user account is active or as needed to provide you with the services or as provided by the applicable laws.

If you no longer want us to use your personal information to provide you with the services, you may close your account or ask us to delete your personal information. However, we may retain and use your personal information as necessary to comply with our legal obligations and resolve disputes.


If Viauty merges with, or is acquired by, another company or organisation, or sells all or a portion of its assets, your personal information may be disclosed to our advisers and any prospective purchaser or any prospective purchaser’s adviser, and may be among the assets transferred. However, personal information will always remain subject to this Privacy Policy.


We process information both inside and outside of Designated Countries and rely on legally-provided mechanisms to lawfully transfer information across borders. Countries where we process data may have laws which are different, and potentially not as protective, as the laws of your own country.


From time to time we may contact you through email, mobile phone, notices posted on our Websites, and other ways through our services, including text messages and push notifications. We will send you messages about the availability of our services, or other service-related issues. We also send messages about our services, promotions, updates and news about us. Please be aware that you cannot opt-out of receiving service messages from us, including security and legal notices.


We may revise the Privacy Policy at any time and in our sole discretion by posting the relevant revised Privacy Policy on the Website. By continuing to use our Website and services, you agree to be bound by the revised Privacy Policy.


To communicate with our Data Protection Officer, please contact us at Please name your email subject as “DPO”.